Custom Size & Shape Labels: A Simple Guide to Getting Started

Not every product fits a standard label. Good. Your product deserves something better. Something built to fit, not forced to stick.

This guide shows you how to get it right.

From choosing materials and adhesives to designing your perfect shape and placing your first order.

It's specifically tailored for Go2Products customers who value impact, simplicity and smart choices.

Why Custom Labels Matter More Than Ever

People don’t read labels. They scan them. And if they like what they see, they act.

Here’s what the right shape and size can do:

• Fit better. No bubbles. No peeling. No waste.

• Stand out. Unique shapes catch the eye on busy shelves.

• Stick properly. Right size means right grip.

• Look sharp. A well-cut label makes a big difference.

45% of consumers are more likely to buy again from a brand that offers premium packaging, and 65% say they’re likely to share a product on social media if it arrives in gift-like or unique packaging. Your label plays a big role in that first impression.

(source: MeteorSpace)

Planning Your Label: Shape, Size and Materials

Don’t just slap on a label. Make it part of the product. Start with a clear plan.

Shape and Size

Choose a shape that suits your container. Choose a size that fits without fuss.

Best options:

• Rectangles and squares = clean and classic

• Circles and ovals = ideal for jars, lids, and rounds

• Custom die-cut = shaped around logos, bottles, or branding elements

Pro tips:

1. Measure the space. Twice.

2. Leave 3-5mm bleed for trimming.

3. Ask Go2Products for a dieline or template.

4. Think ahead. Roll or sheet?

Materials and Adhesives

What you stick on matters just as much as how it looks.

Materials:

• Paper = cost-effective, great for dry goods

• Polypropylene (BOPP) = waterproof, oil-resistant, ideal for cosmetics and chilled items

• Clear film = for the no-label look

Adhesives:

• Permanent = your standard go-to for most packaging

• Removable = good for promo items or jars to reuse

• Specialist = designed for textured or curved surfaces

Design Tips That Sell

A label doesn’t need to shout. It needs to say the right thing to the right person.

• Lead with the product name. Make it impossible to miss.

• Use colour and font that matches your brand's tone.

• Use hierarchy. Product → benefit → legal/safety info.

• Add icons or QR codes only if they serve a purpose.

• Keep it clean. White space sells.

🎯 Not sure how it’ll look? We can help.

Printing With the Right Partner

You want control. You want reliability. You want to know it’ll look how you imagined it. That’s where the right printer comes in.

Look for:

• Low MOQs

• Fast turnaround

• Custom shapes available

• Free samples

• Proof before print

Why Go2Products:

• UK-based team that knows their stuff

• Advice that helps, not sells

• Custom-printed labels made for your business

How to Get Started

No fluff. Just the steps.

1. Measure your product. Flat or curved? Smooth or textured?

2. Choose your shape and size.

3. Request samples to test materials and adhesives.

4. Design your label. Keep it clean. Make it pop.

5. Approve your proof - digital or physical.

6. Place your order. Then label up and ship out.

Final Thoughts

A great label doesn’t sell the product. It gets it picked up. That’s all it needs to do.

At Go2Products, we help you make that happen, with flexible sizes, smart advice, and labels that work.

Start with your free sample pack!

Need help with sizing or shape? Just ask