In the fast-paced world of eCommerce, efficiency and cost-effectiveness are key.
One important decision that can impact both is whether to invest in an in-house label printer or rely on online printing services for your shipping and product labels.
This guide breaks down the pros and cons of each option to help you make an informed choice.
Why Labels Matter in eCommerce
Before diving into the options, we need to understand the role labels play in your business. Labels are not just functional—they're a big part of your branding and customer experience. High-quality, well-designed labels can improve your brand image, while poor-quality labels can take away from it.
Investing in a Label Printer: Is It Worth It?
High-Volume Shipping Needs: If you're shipping products frequently, owning a label printer can save significant time and money. Printing labels in-house eliminates the wait times associated with third-party services.
Control Over Label Design: An in-house printer provides flexibility and immediate control over your label designs. You can make quick adjustments or customize labels for promotions without delay.
Long-Term Cost Savings: While the initial investment can start from around £114, the ongoing costs of label rolls and maintenance are typically lower than paying per label through online services.
Who Is It Best For:
Opting for Online Printing Services: A Smart Move?
There are a few things to consider when opting for online printing services, such as…
No Upfront Equipment Costs: Avoid the initial expense of purchasing a label printer and the hassle of maintenance by outsourcing your label printing.
Access to Professional Design Services: Many online printers offer a range of design templates and customisation options, which is ideal if design isn't your forte.
Who Is It Best For:
Making Your Decision
If you are ready and on the market to solve your label printing needs, consider the following questions to help you identify which options are best suited for your situation:
Conclusion
Choosing between investing in a label printer and using online printing services depends on your business's unique needs. If you have high shipping volumes and value flexibility and control, an in-house label printer could be a wise long-term investment.
On the other hand, if you're just starting out or have lower shipping demands, online printing services can provide professional-quality labels without the upfront costs. It also allows you to trial various options before fully committing to one type of shipping labels, a great way to remain flexible while giving room for your new business to settle in.
For a deeper dive into choosing the right label printer, check out our other blog on Which Label Printer is Best for an eCommerce Startup, which covers more about the types of printers suited for different business scales and requirements.
Ultimately, the right choice aligns with your business scale, budget, and specific requirements. Assess your needs carefully to make the most cost-effective and efficient decision for your eCommerce venture.