Have you ever purchased a product with no labels on it? How did you feel looking at it? Could you trust it? Most people would rather avoid a product with a "dodgy" label and spend money responsibly.
Product labelling is a given today, where brands use their packaging to the most creative level.
However, there are more in-depth reasons why brands invest so much time and effort into product labelling. Colour psychology is one of them, where brands call on the human brain to make an emotional connection with the product before buying it.
In this article, we will look at the main important reasons why product labelling is so vital to impact sales.
Branding Needs with Product Labelling
Who would buy a product with no labels on it in today's world? Would it inspire trust? Would it tell you what's inside? Not likely!
And even less likely for people to buy that mystery product. There are many psychological facts about branding, colour, and shapes that convey a personal message to the buyer to impact sales.
This is why brand labelling is very important in the modern world, where customers are more likely to make a purchase based on the visual appearance of the labelling than the content inside.
In some industries, the touch and feel of the label are also a vital part of the product experience, such as perfume, beer, wine, cosmetics, luxury goods, and others.
While it may be more challenging to convey this experience through online shopping, the look and structure of a label can still impact purchases.
Consumers are looking for shortcuts and quick buying decisions that rely on the visual of the labels.
Investing in labelling for your products could help impact sales and overall positive loyalty from your customers.
Legal Purposes of Product Labelling
Beyond the need for branding awareness, some products need labelling to comply with legal requirements.
Products like food, health, chemical and toxic products, and other health variant products fall under this requirement.
Product labelling is crucial for several reasons:
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Critical and Mandatory Information:
Labelling provides critical information about the product, including its ingredients, manufacturing date, expiration date, nutritional value, and usage instructions, among others.
This information helps consumers make informed decisions, especially if they have allergies, dietary restrictions, or other health concerns.
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Ensuring Safety:
Product labelling is necessary to ensure that consumers use the product safely.
For example, if a product contains hazardous chemicals, the label will provide information on how to handle it safely, reducing the risk of accidents, as well as how to dispose of it.
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Meeting Regulatory Requirements:
In many countries, labelling is a legal requirement.
Companies must ensure that their products are labelled correctly, or they risk facing legal consequences.
Not Sure Where to Start?
We mentioned the psychology behind product labelling, which can sound daunting to most.
Approaching your product labels to convey a positive impression to your potential customers is crucial to retain their attention. With a well-designed label, you gather more chances of impacting your sales.
There are also legal requirements to respect in terms of labelling, depending on the product itself. Food, cosmetics, toxic goods, and others need to hold important information that the consumer needs to be aware of.
If you are unsure where to start, our team at Go2Products will be happy to help you.
Contact us or give us a call, and we will help you build the right product labels.