Legal name of the spirit
Use an accurate sales denomination such as “gin”, “distilled gin” or “London gin” only where the product meets the relevant definition. A brand or flavour name does not automatically replace the legal name.
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What information should appear on a gin bottle label? Explore the main UK rules covering alcohol strength, bottle quantity, business details, allergens and label readability — with practical advice for independent distilleries, craft gin brands and gift bottles.
For gin sold as a prepacked spirit in the UK, check the applicable food-information and spirit-drink rules. The following are the main items to plan space for when designing your bottle labels.
Use an accurate sales denomination such as “gin”, “distilled gin” or “London gin” only where the product meets the relevant definition. A brand or flavour name does not automatically replace the legal name.
State the alcoholic strength by volume, normally shown as a number followed by “% vol”, such as “40% vol”. Gin must meet the applicable minimum strength to use its protected category name.
Show the volume of gin in the bottle using appropriate metric units, for example “70cl”, “50cl” or “5cl”. The declared quantity must reflect the actual product.
Include the required name and postal address of the responsible food business operator or importer, as applicable to the market in which the gin is sold.
Where a regulated allergen is present and must be declared, check how the allergen statement must be presented. Do not assume every gin needs an allergen statement.
Provide an appropriate lot or batch reference unless a specific exception applies. This supports product traceability and recall processes.
Many gin producers use a distinctive front label for the brand and a separate back label for product and business information. The information can be split across labels where the applicable rules allow, but mandatory particulars must remain easy to find and read.
Alcoholic drinks containing more than 1.2% alcohol by volume are generally exempt from the standard mandatory ingredients-list requirement under retained food-information rules. Other requirements, including applicable allergen information, can still apply.
Drinks above 1.2% ABV are generally exempt from the standard mandatory nutrition declaration. Be careful with voluntary nutrition or health claims, which have their own rules.
For drinks containing 10% alcohol by volume or more, a date of minimum durability is generally not required. This is separate from any batch identification or traceability obligations.
Good compliance information is only useful if the label remains readable. Consider how bottles will be stored, chilled, handled and displayed.
Useful for bottles likely to encounter moisture, condensation or frequent handling. Choose the material and finish according to the actual use.
A classic option for craft distilleries, small-batch releases and gift bottles. Test how the chosen paper and adhesive perform on the glass.
Clear films, textured stocks and metallic finishes can give a premium appearance. Check contrast carefully so mandatory text stays legible.
Whether you're trialling a new recipe, creating personalised gin gifts or ordering labels for a distillery production run, choose the format that suits your workflow.
Order blank sheets and print your own gin branding or product information using a compatible printer.
Shop Blank LabelsProfessionally printed gin bottle labels on A4 sheets, ideal for short runs, gifts and small batches.
Shop Printed SheetsPremium gin labels supplied on rolls, with a choice of sizes, materials and finishes for repeat production.
Shop Printed RollsTypically the correct spirit name, net quantity, alcoholic strength, required business details and lot identification, plus allergen and other information where applicable. Exact requirements depend on the product and market.
Many brands use front and back labels. The placement of mandatory information must comply with applicable presentation, visibility and field-of-vision rules; do not assume all required particulars can be placed anywhere.
Potentially. The product must meet the legal definition of the category named on the bottle, and claims about flavours, ingredients or origin must not mislead consumers.
Where a gin bottle is supplied as a food product, applicable labelling rules may still apply. Adding a personalised decorative label does not automatically remove the need for the original mandatory information.
There is no single general UK rule requiring the same pregnancy pictogram on every gin bottle. Voluntary industry commitments and rules in export destinations may differ, so check the market and current guidance.
For bottles exposed to condensation, a suitable water-resistant synthetic label and adhesive may be preferable. Test on your actual bottle and storage conditions.
We can check supplied artwork for print suitability, but this is not a legal or regulatory compliance review. The brand owner remains responsible for approving all label information.
Start with the UK government food labelling guidance, the Food Standards Agency and the applicable spirit-drinks legislation.
Choose premium printed labels on rolls, or request a quote for a bespoke size or finish.