Hidden Prize Messages
Reveal instant-win messages, prize tiers, claim instructions or promotional outcomes beneath the top panel.
COMPETITIONS • PROMOTIONS • HIDDEN REVEALS
Peel & Reveal Labels for Competitions & Promotions
Turn your packaging into an interactive campaign. Our custom peel & reveal promotional labels can hide unique codes, QR codes, prize messages, loyalty offers, competition instructions and campaign content beneath a branded outer layer — helping you create engaging on-pack promotions without cluttering the front of the product.
Unique codes & variable data
Hidden prize reveals
QR & loyalty campaigns
Short & large production runs
Suitable for competitions, instant-win campaigns, loyalty schemes, hidden offers, scratch-style reveals and promotional launches.
Unique Variable DataEvery label can carry different content
Multi-Layer ConstructionHide campaign content under the top layer
Premium Digital PrintSharp text, strong colour and detailed codes
Fast UK ProductionResponsive quoting and specialist support
MAKE PACKAGING INTERACTIVE
Why Brands Use Peel & Reveal Labels for Promotions
Peel & reveal labels add a physical interaction to packaging. Customers lift the outer layer to discover a hidden message, entry code, offer, QR link or prize outcome — creating a stronger campaign experience without changing the size of the pack.
Unique Codes
Print a different competition, loyalty, serial or redemption code on every label using variable data.
QR Campaigns
Link customers to landing pages, entry forms, product experiences, videos, loyalty schemes or digital rewards.
Keep the Front Clean
Leave the visible panel focused on branding while campaign instructions and legal copy sit underneath.
TRY THE REVEAL
Peel to Reveal a Hidden Promotion
Tap or click the example below. The branded outer layer lifts to reveal campaign information on the reverse and a hidden prize or unique-code panel underneath.
Build a campaign directly into the label
The outer face promotes the campaign. The reverse can explain how to enter or claim, while the base panel can carry a unique code, QR code, prize result or hidden offer.
- Instant-win competitions
- Unique redemption or loyalty codes
- Hidden messages and surprise offers
- QR-led digital campaigns
- Multi-language promotional instructions
Click or tap to reveal the hidden promotion.
CAMPAIGN IDEAS
Promotional Peel & Reveal Labels for More Than Competitions
Multi-layer labels can support a wide range of interactive campaigns, from simple hidden offers to large-scale unique-code promotions.
🏆
Instant-Win Campaigns
Hide prize outcomes, claim instructions or unique winner messages beneath the peel layer.
🔢
Unique Code Promotions
Give every label its own code for entry, redemption, loyalty, verification or customer engagement.
⌁
QR Code Campaigns
Drive customers to digital experiences, forms, content, rewards or product pages.
🎁
Hidden Offers
Reveal discount codes, bundle offers, loyalty rewards or surprise customer incentives.
⭐
Loyalty Schemes
Add points, unique membership codes or repeat-purchase rewards inside the label.
🌍
Multi-Language Promotions
Use inner panels for translated terms, instructions or market-specific campaign copy.
VARIABLE DATA PRINTING
Make Every Label Unique
Digital printing allows data to change from label to label. That means one production run can contain thousands of different codes, QR destinations, serial numbers, prize messages or personalised campaign elements.
Unique Competition CodesDifferent code on every label for individual entries or claims.
Variable QR CodesSend different labels to different landing pages, experiences or tracking destinations.
Prize Tier VariationMix winner, runner-up and non-winning messages across a controlled campaign.
Sequential & Batch DataAdd serials, batches or campaign IDs alongside the promotional content.
DIGITAL CAMPAIGN PRINTING
One Run. Thousands of Unique Labels.
Ideal for large campaigns where each label needs its own entry code, QR destination or personalised message.
WHERE THEY WORK
On-Pack Promotions Across Multiple Industries
Promotional peel & reveal labels can be adapted to bottles, jars, packs, cartons and other products where a hidden interaction adds value to the customer experience.
Competitions, recipe reveals, loyalty codes and QR-led product experiences.
Samples, loyalty offers, unique codes and premium launch campaigns.
Promotional codes, QR links and interactive campaign messaging where suitable.
Hidden offers, collection launches and customer loyalty campaigns.
High-volume prize promotions, redemptions and product engagement campaigns.
Unique codes, launch reveals and time-limited promotional mechanics.
MATERIALS & FINISHES
Make the Promotion Feel as Good as It Looks
Choose from durable films, premium papers and specialist finishes to match the campaign, packaging and environment in which the label will be used.
Versatile synthetic materials for strong colour and durable performance.
Add reflective impact for premium or high-value promotional campaigns.
Protect the label and control the final look and feel.
Add premium highlights and visual contrast to the outer promotional layer.
Create tactile emphasis on selected artwork or campaign messages.
Match the label to your bottle, jar, pack or promotional format.
EXPLORE PEEL & REVEAL
Need Multi-Layer Labels for Another Application?
Explore our complete Peel & Reveal range, including specialist pages for cosmetics, vape & e-liquid, and candles & home fragrance.
START YOUR CAMPAIGN
Get a Quote for Competition & Promotional Peel & Reveal Labels
Send us your label size, total quantity, number of unique codes or variants, campaign mechanic and artwork requirements. We can help determine the best construction and print setup.
01
Campaign & Quantity
Tell us how many labels you need and what the promotion is designed to do.
02
Unique Data
Let us know whether each label needs a unique code, QR code, prize message or serial.
03
Size & Construction
Provide label dimensions, packaging details and how much information needs to fit.
04
Artwork & Production
We review the setup, quote the job and progress to data testing, proof approval and production.
COMMON QUESTIONS
Competition & Promotional Peel & Reveal FAQs
What are promotional peel & reveal labels?
They are multi-layer labels that hide additional printed information beneath the visible top layer. They can be used for competitions, unique codes, QR campaigns, hidden offers, loyalty schemes and other interactive promotions.
Can every label contain a different competition code?
Yes. Variable data printing can be used to give each label its own unique competition, redemption, loyalty, serial or verification code.
Can every label contain a different QR code?
Yes. QR codes can vary from label to label, allowing different destinations, tracking links, personalised experiences or unique campaign journeys.
Can some labels be winners and others non-winners?
Yes. Variable data can be used to mix different prize messages or promotional outcomes across a controlled production run, based on the data supplied and approved for the campaign.
How many printed panels can a promotional peel & reveal label have?
We can produce constructions with up to five printed panels, depending on the label size, packaging, artwork and required opening method.
Can the reverse of the peel layer be printed?
Yes. The reverse of the peelable top layer can carry campaign instructions, terms, translations or supporting information while the base panel contains the hidden reveal.
Can promotional peel & reveal labels include terms and conditions?
Yes. Inner printed panels can be used for campaign instructions and supporting terms where space allows. The final legal and promotional wording remains the responsibility of the campaign owner.
Can you produce short test runs or samples?
Yes. Samples or short test runs can help confirm the construction, fit, reveal action, artwork and data setup before a larger campaign goes into production.
Can promotional labels have premium finishes?
Yes. Depending on the construction, options can include foil, metallic materials, matt or gloss laminate, spot UV and raised varnish.
What products can promotional peel & reveal labels be used on?
They can be adapted for bottles, jars, cartons, pouches, tins and other packaging across food and drink, beauty, home fragrance, retail, FMCG and other sectors.
Can you help set up the variable data?
Yes. We can advise on the print-data format and help check how supplied codes, QR data, serials or prize messages map into the approved artwork before production.
Can you help with artwork?
Yes. We can advise on panel layout, bleed, safe areas, peel direction and how campaign content is arranged across the visible, reverse and base printed surfaces.
READY TO START?
Tell Us About Your Promotion
Send us the label size, quantity, campaign mechanic and variable-data requirements and we'll help build the right solution.